Sora: First Impressions

shy kids – “Air Head”

Based in Toronto, shy kids are a multimedia production company who utilized Sora for their short film about a balloon man. “We now have the ability to expand on stories we once thought impossible,” shares the trio made up of Walter Woodman, Sidney Leeder and Patrick Cederberg.  Walter, who directed Air Head, remarks that “as great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism.” Speaking to the wider industry, “people from all over the world with stories ready to burst out of their chests finally have the opportunity to show the world what’s inside.”

总部设在多伦多的 Shy Kids 是一家多媒体制作公司，他们利用 Sora 制作了关于气球人的短片。 “我们现在有能力扩展我们曾经认为不可能的故事，”由 Walter Woodman、Sidney Leeder 和 Patrick Cederberg 组成的三人组分享道。 《Air Head》的导演沃尔特评论说：“尽管 Sora 在创造看似真实的东西方面非常出色，但让我们兴奋的是它能够制作出完全超现实的东西。抽象表现主义的新时代。在谈到更广泛的行业时，“来自世界各地的人们已经准备好从他们的胸膛里迸发出故事，终于有机会向世界展示里面的东西。

Paul Trillo, Director

Paul Trillo is a multi-disciplinary artist, writer, and director whose work has earned accolades from outlets like Rolling Stone and The New Yorker. Paul has garnered 19 Vimeo Staff Picks, an honor given to the best short films hosted on Vimeo. “Working with Sora is the first time I’ve felt unchained as a filmmaker,” he states. “Not restricted by time, money, other people’s permission, I can ideate and experiment in bold and exciting ways.” His experimental videos reflect this approach. “Sora is at its most powerful when you’re not replicating the old but bringing to life new and impossible ideas we would have otherwise never had the opportunity to see.”

保罗·特里洛是一位多学科艺术家、作家和导演，他的作品赢得了滚石和《纽约客》等媒体的赞誉。Paul 获得了 19 项 Vimeo Staff Picks，这是授予 Vimeo 上托管的最佳短片的荣誉。“与Sora合作是我第一次感到自己作为电影制作人不受束缚，”他说。“不受时间、金钱、他人许可的限制，我可以以大胆而令人兴奋的方式进行构思和实验。”他的实验视频反映了这种方法。“当你不是在复制旧的东西，而是将我们本来没有机会看到的新的想法和不可能的想法变为现实时，Sora就处于最强大的状态。”

Nik Kleverov, Creative Director / Native Foreign

Native Foreign is an Emmy-nominated creative agency from Los Angeles, California specializing in brand storytelling, motion and title design, and generative AI workflows. Co-Founder Nik Kleverov, who is using Sora “to visualize concepts and rapidly iterate on creative for brand partners,” suggests that budgetary restraints no longer have to entirely shape the narrative of creativity. “I’m one of those creatives that thinks in motion, so when I’m in Sora it really feels like I can bring any idea to life.”

Native Foreign 是一家来自加利福尼亚州洛杉矶的艾美奖提名创意机构，专门从事品牌故事讲述、动作和标题设计以及生成式 AI 工作流程。联合创始人 Nik Kleverov 正在使用 Sora“为品牌合作伙伴可视化概念并快速迭代创意”，他表示预算限制不再需要完全塑造创意的叙事。“我是那些在运动中思考的创意人之一，所以当我在 Sora 时，我真的感觉我可以将任何想法变为现实。”

August Kamp, Artist/Musician

August Kamp is a musician, researcher, creative activist and multidisciplinary artist. “Sora represents a real turning point for me as an artist whose scope has always been limited by imagination being at odds with means,” she explains. “Being able to build and iterate on cinematic visuals this intuitively has opened up categorically new lanes of artistry to me...I truly cannot wait to see what other forms of storytelling will come into reach with the future of these tools."

奥古斯特·坎普是一位音乐家、研究员、创意活动家和多学科艺术家。“Sora对我来说是一个真正的转折点，作为一个艺术家，他的范围总是受到想象力与手段的限制，”她解释道。“能够直观地构建和迭代电影视觉效果，为我开辟了全新的艺术之路......我真的迫不及待地想看看这些工具的未来会带来哪些其他形式的讲故事。

Josephine Miller, Creative Director

Josephine Miller is the Co-Founder and Creative Director of London based Oraar Studio, specializing in the design of 3D visuals, augmented reality and digital fashion. "Sora has opened up the potential to bring to life ideas I've had for years, ideas that were previously technically impossible,” she states. “The ability to rapidly conceptualize at such a high level of quality is not only challenging my creative process but also helping me evolve in storytelling. It's enabling me to translate my imagination with fewer technical constraints."

约瑟芬·米勒（Josephine Miller）是总部位于伦敦的Oraar Studio的联合创始人兼创意总监，专门从事3D视觉效果，增强现实和数字时尚的设计。“Sora 开启了我多年来的想法变为现实的潜力，这些想法以前在技术上是不可能的，”她说。“以如此高的质量快速构思的能力不仅挑战了我的创作过程，还帮助我在讲故事方面不断发展。它使我能够在更少的技术限制下实现我的想象力。

Don Allen Stevenson III, Digital AR/XR Artist

Starting his career at DreamWorks Animation, Don Allen III is a multidisciplinary creator, speaker and consultant who collaborates with major tech and entertainment companies on mixed reality, virtual reality and AI applications. “For a long time I've been making augmented reality hybrid creatures that I think would be fun combinations in my head. Now I have a much easier way of prototyping the ideas before I fully build out the 3-D characters to place in spatial computers.” Don cites Sora’s “weirdness” as its greatest strength: “It’s not bound by traditional laws of physics or conventions of thought.” He says that working with Sora shifted his focus from “technical hurdles to pure creativity…unlocking a world of instant visualization and rapid prototyping.” At the same time, Don says “I feel like this allows me to focus more of my time and energy in the right places… and the emotional impact that I would like my characters to have.”

Don Allen III 的职业生涯始于梦工厂动画公司，他是一位多学科的创作者、演讲者和顾问，与大型科技和娱乐公司合作开发混合现实、虚拟现实和人工智能应用。“很长一段时间以来，我一直在制作增强现实混合生物，我认为这些生物在我的脑海中会很有趣。现在，在我完全构建要放置在空间计算机中的 3D 角色之前，我有一种更简单的方法来制作这些想法的原型。唐认为索拉的“怪异”是它最大的优势：“它不受传统物理定律或思维惯例的束缚。他说，与Sora合作将他的注意力从“技术障碍转移到纯粹的创造力......开启一个即时可视化和快速原型制作的世界。同时，Don 说：“我觉得这让我可以将更多的时间和精力集中在正确的地方......以及我希望我的角色产生的情感影响。

Alex Reben, Sculptor/Artist and OpenAI’s Artist In Residence

Alexander Reben is an artist who has spent the last decade creating work that explores the humor and absurdity of human nature in artificial intelligence. Alex has been creating sculptures that originate from AI-generated imagery, manually transforming those AI creations into 3D models materialized in the physical world. “My experience of using Sora was as a starting point to develop 3D sculpture. My thoughts drifted towards exploring the realm of photogrammetry and its potential applications to sculpture. The prospect of transforming video into 3D models intrigued me, as it hinted at propelling the AI system beyond its initial scope.” 

亚历山大·雷本（Alexander Reben）是一位艺术家，他在过去十年中创作了探索人工智能中人性的幽默和荒谬的作品。Alex 一直在创作源自 AI 生成的图像的雕塑，手动将这些 AI 创作转换为物理世界中实现的 3D 模型。“我使用Sora的经历是开发3D雕塑的起点。我的思绪转向探索摄影测量领域及其在雕塑中的潜在应用。将视频转换为3D模型的前景引起了我的兴趣，因为它暗示了将AI系统推向其初始范围之外。

看短片可以直接在这里看到：openai.com